I am Trash: If Only Trash Smelled this Way

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I am Trash.

That’s the name of a fragrance by Etat Libre d’Orange. Yes! You read that right. Like perfume or cologne to wear. When I first heard of this I wondered why in the world they would name a perfume that or anything like it. Isn’t that the opposite of what they want it to smell like? Then I dove into the land of research and surprisingly, couldn’t find a ton about it. It turns out, though, this fragrance contains upcycled ingredients. I am Trash is a fitting name. Now, if only trash in real life smelled this way.

I was pulled in when I read about the ingredients. A number of the scents in this fragrance come from previously distilled ingredients. I love the environment so this automatically caught my attention. Nick and I are trying to cut back on our footprint. It is important for sustainability to stay at the forefront of our daily discussions. We collectively need a significant habit adjustment and every little change combined will add up. If some of the upcycling in I am Trash is waste from the juice industry and also often used in pet foods, as I read online, I wonder if there is enough spare waste from juice to go around. The ability to extract more floral scent from previously-used ingredients instead of using brand new petals is really awesome, though.

I am Trash’s warm, fruity scent leaves me hoping that this perfume is truly better for the environment than other options out there.

If it is, with the climate we live in I can see it taking off. The scent is beautiful and I don’t find it overpowering. Obviously, we also need more sustainability in our lives. In addition to using less, an important step is to make more out of the resources we have.

If you enjoy posts about sustainability and lifestyle, check out our Electric Car Diaries.

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